Bright and sunny might be a better fit for a travel or childcare business. For example, a dark and moody editorial look might fit a premium clothing company.

Presets can help define your brand’s visual identity. Even worse, it could come across as chaotic and untidy. Without a streamlined style, your brand’s personality can get lost in the shuffle.

But it could be the difference between someone following your company or not.

Instagram filters allow you to create a cohesive aesthetic. You can also share the photo on other social media sites with minimal extra effort.īookmark this social media image size guide for future reference. That way you can easily format it for a post or Instagram Story, where editing options are limited. The nice thing about using Lightroom presets over Instagram’s editing tools is that you can size and save your photos in high quality. They can be applied to images one by one, or to batches of similar photos. The whole point of presets is that they are hassle-free. No more fussing over photos for minutes upon hours. Here are the top three reasons you should consider using presets for Instagram: Saves you time Or it’s good timesaver when you find yourself making the same edits to photos repeatedly. This can come in handy when you like the edits you make on a specific photo and want to remember them for later.

You can also create your own presets for Instagram using the photo editing app Lightroom. Presets can be downloaded on your computer or phone, and are available from a variety of sources. In other words, they’re basically filters. Instagram presets are predefined edits that allow you to transform images in a single click. Save time editing photos and download your free pack of 10 customizable Instagram presets now.